Thursday, November 6, 2014

At Home on Music Row

I recently did some research on local  recording studios, specifically, OmniSound Studios. OmniSound is located in Nashville, TN and has been consistently rated as one of the top recording studios in that area for the past 25 years. It doesn't come as any surprise that OmniSound is home to some of country music's biggest names, such as Blake Shelton, Lady Antebellum, Trace Adkins, Miranda Lambert, Luke Bryan, and many more. The majority of their client base appears to belong to the country genre, however there are a few outliers, most notably, Disney/Pixar, Leona Lewis, and Hot Chelle Rae. It doesn't appear they targeting a specific fan base with their clients, I believe it just happens to be the area that the studio is in because Nashville is commonly associated with country music.
Throughout the years, they have worked with many major labels, but they prefer to work with independent artists. As they put it: "Our mission is to offer everyone the opportunity to make the best possible recording–regardless of whether they are a major artist or have never recorded before." Some of the distribution services they provide are iTunes, Amazon MP3, and many more major music distributors (they did not specify if they produce hard copies but I would assume so.) They also offer video production, record packaging (designing an album cover), web design, workshops, and Electronic Press Kit. All of these services help artists to promote their music. The problem I could see a recording studio such as OmniSound facing is some artists may not be willing to pay the big bucks for the services offered by larger studios. Nowadays there are programs that make it easy for any aspiring artist to produce music for much less money. The quality will not be as good but it is still a possibility. Although this probably wouldn't affect large recording studios, it has the potential to affect smaller labels and studios in the future. 

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